1932 "Brave New World" , Direktoriaus komentarai apie ekstremaliu sportu skatinima :
Primroses and landscapes, he pointed out, have one grave defect: they are gratuitous.
A love of nature keeps no factories busy. It was decided to abolish the love of nature,
at any rate among the lower classes; to abolish the love of nature, but not the tendency
to consume transport.
For of course it was essential that they should keep on going to the country, even though they hated it.
The problem was to find an economically sounder reason for consuming transport than a mere affection
for primroses and landscapes. It was duly found.
"We condition the masses to hate the country," concluded the Director.
"But simultaneously we condition them to love all country sports. At the same time,
we see to it that all country sports shall entail the use of elaborate apparatus.
So that they consume manufactured articles as well as transport. Hence those electric shocks."
